Monday, August 3, 2009

Juicy Gems

Photographer Guido Mocafico’s campaign for Bulgari brings us a feast of fruit and diamonds. Two things a women should never live without. How delicious!

One thing that's bothering me, and it has nothing to do with the campaign. Am I the only one thinking that the lobster claw clasp on the first diamond necklace looks super cheapskate-ish? Shouldn't a necklace of this caliber command a press down slip in clasp that had diamonds moutned on top and safety latches on both sides? Why skimp on the finishes?

(source: Trendhunter)

10 comments:

Dumbwit Tellher ♥ said...

oh my - what a lovely way to photograph such gorgeous jewels!

Carlotta said...

this is amazign, love the pommegrade necklace..yummy & hot!!

FROM THE RIGHT BANK said...

What deliciousness!

Dobbygirl said...

Attention shoppers: beautiful diamond jewelry $.88/lb! If only.... ;O)

Rebecca Welch said...

I agree that clasp makes it look cheap.

JennyMac said...

So creative! And I concur on the lobster claw closure...real stones would deserve a bit more security.

Belle de Ville said...

The photography is fabulous but you are so right about that lobster clasp. What a cheap way to finish off a diamond necklace.
What is wrong with these Bvlgari people?

Laura [What I Like] said...

Yes, agreed. Things really are getting to be more and more cheaply made...I've been on a rampage about this ever since I read Deluxe: How Luxury Lost Its Luster. I want to dive into that picture with the pomegranate seeds, although that one with the brown banana is a little off-putting, no?

ana said...

I love the photos!!!!

Jill said...

I'm just not loving this ad campaign. I think all the background fruitiness takes away from the jewelry...and the pomegranate seeds just look like a visceral mess.